“kW Mission Critical Engineering is a consulting engineering firm based in Troy, NY with offices in Milwaukee, Phoenix, and Atlanta. The firm designs data centers worldwide for many of the largest global technology and colocation providers—making sure their facilities operate 24x7x365 (no matter what.) The firm launched with seasoned industry professionals in 2012 and has grown 30-40% per year to a 2021 staff of nearly 200 and $40M+ in annual sales. A marketing department of 1.5 struggled to keep up with demands of business development, recruitment support, and firm culture advocacy. Ruth&Co. came to the rescue. Working in seamless unison with (me) the marketing director, Ruth became an extension of the team. From strategy meetings, to art direction, from project management to vendor coordination and everything in-between. Taking a strongly recognized name in the mission critical industry, Ruth helped elevate the brand look and feel from that of a start-up firm to one worthy of the third largest data center designer in the US. Streamlining a dysfunctional and archaic collateral system, modernizing marketing materials, website overhaul, internal office culture branding with wall graphics and project success art, Ruth’s invaluable contributions have been many and garnered a significant leap in external brand awareness and internal brand loyalty.”
—Sara Hyland, Director of Marketing Communications, kW Mission Critical Engineering
“I have worked with Ruth for years. She is a fantastic designer and understands just how to translate design to suit the client and their project needs. While I have admired Ruth’s work for years, I gained a newfound appreciation for her talents and abilities when I needed to redesign my own website. Boy, was I struggling. I didn’t want to update my logo and I wasn’t exactly sure how to visually convey my service offerings in a way that was approachable and made sense to potential clients. Ruth to the rescue! She gently, and respectfully, helped me see that it was important that I update my logo. She was right. This became the jumping off point for a modern, approachable brand. The look and feel of the brand extends from the logo, to the website and social media too. I couldn’t be happier. Thanks Ruth!”
—Kim Hickok, Marketing Kangaroo
“A true creative partner and problem solver, Ruth listens, then asks the smart questions that makes something better. Tasked with a complete re-branding New York Oncology Hematology, she delivered a level of excellence you’d expect from a big agency—without the expensive overhead. She draws on impressive experience—but never loses sight of the goal. I absolutely rely on her—Ruth is worth her weight in gold!”
—Sarah Bilofsky, Director of Communications, New York Oncology Hematology
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