Benchmark Printing

Benchmark Printing is a full-service commercial printer in Schenectady, NY, recognized as a leader in the printing industry since 1985.
Benchmark Printing set out to showcase not just its state-of-the-art equipment, but also its enduring commitment to true craftsmanship. To realize this vision, the company created a special collateral piece that demonstrates both technical mastery and artistry, reflecting the creative problem-solving at the heart of every project. Renowned for building close partnerships with clients, Benchmark offers inventive solutions and hands-on guidance to achieve printing finishes that are both exceptional and memorable. By combining advanced printing techniques with premium materials, Benchmark ensures every project captures the client’s unique vision and stands apart for its originality, quality, and attention to detail.
Ruth&Co. wrote and designed the collateral piece, choosing the theme “American Gothic” as a tribute to Schenectady, NY—Benchmark’s home—and to other American cities whose industrial legacies helped forge the nation’s spirit of innovation and craftsmanship. The concept honors the enduring influence of these communities, celebrating both their history and their ongoing role in shaping American creativity.