The Seton Schools, a Pre-K through 12 Roman Catholic community in Plattsburgh, New York, had built something genuinely worth enrolling in. What it needed was a way to show it.
Ruth&Co. was brought in to develop an enrollment campaign spanning the full arc of the Seton experience. The work had to carry four truths at once: academically serious, spiritually grounded, creatively rich, personally attentive. Not one of these. All of them.
The project began with a photoshoot directed by Ruth&Co. to capture the life of the school on its own terms. Real teachers leaning in. Real students discovering things. Real families and faculty woven together in the way only a small, intentional school can produce. Those images became the visual foundation for everything that followed.
The campaign was built around a system of print materials designed to speak to parents at every stage of the admissions process. A stats-driven graphic panel gave prospective families the facts plainly and confidently. The full brochure brought those facts to life through student and faculty voices, candid photography, and a design system rooted in Seton’s green and gold.
