Touro University serves more than 19,000 students across 35 schools in four countries, with programs in the liberal arts, law, health sciences, technology, business, and Jewish studies. When the institution unified under the Touro University name and marked its 50th anniversary simultaneously, the moment called for a public-facing campaign equal to both occasions.
The institutional rebrand was developed by Creative Communication Associates, covering brand platform, visual identity, and creative concept. As Associate Creative Director at CCA, Ruth Sadinsky designed the campaign deliverables that carried the new brand into market, including out-of-home advertising placed across the New York metropolitan area. Transit shelters, subway stations, and street-level placements throughout New York City put the new Touro identity in front of the dense, diverse urban population the university has long drawn from, an environment that rewards visual clarity and punishes anything tentative. Ruth also designed social media advertising and supporting campaign materials as part of the launch suite.
