Saint Mary’s College, founded nearly two centuries ago, is one of over 30 remaining women’s colleges in the U.S. Its mission—to empower women to become leaders—was bold for its time and remains vital today.
In naming the comprehensive campaign and designing its messaging and materials, the aim was to highlight the lasting impact of a Saint Mary’s education across generations. The chosen name, “Ring Out. Ring True,” resonates within the community, referencing the traditional class rings that connect students and alumnae.
“Ring True” enhances the call to action and supports the campaign’s commitments. In her role as Associate Creative Director at Creative Communications Associates, Ruth Sadinsky emphasized subtle design details in the case statement to capture the campaign’s significance, creating a nostalgic link between alumnae and their campus while illustrating how donations will provide a significant impact on the lives of current students.
