The University of Scranton, established in 1888, is a private Catholic institution in Northeast Pennsylvania known for its Jesuit traditions and commitment to academic excellence, community service, and a culture of belonging.
Recognized for its outstanding faculty and dining services, the University is eager to attract prospective students, their families, and guidance counselors by revitalizing its brand and enrollment materials.
This effort began with a discovery phase involving faculty, staff, and students, as well as an exploration of Scranton, the “Electric City,” known for its blend of tradition and innovation. Following a brand and competitor analysis, messaging, creative concepts, and a cohesive style guide were developed to create enrollment materials that reflect Scranton’s core values, academic strengths, and welcoming community through authentic campus imagery and a conversational tone. The campaign materials were designed by Ruth Sadinsky while in her role as Associate Creative Director at Creative Communications Associates.
