The University of Scranton, a distinguished private Catholic institution in Northeast Pennsylvania established in 1888, is celebrated for its Jesuit traditions and unwavering commitment to academic excellence and culture of belonging and mutual respect..
Consistently recognized in national rankings for its exceptional faculty and quality dining, the University is eager to attract a new generation of prospective students, their families, and guidance counselors. To achieve this, the University has embarked on a transformative journey to revitalize its brand and enrollment materials.
We began with an in-depth discovery phase, connecting with passionate faculty, staff, and students, while also exploring Scranton, the “Electric City,” known for its unique blend of tradition and innovation.
After analyzing the brand and competitors, we crafted compelling messaging, creative concepts, and a cohesive style guide. Our aim was to develop enticing enrollment materials that authentically reflect Scranton’s core values, academic strengths, and welcoming community. This viewbook is integral to that mission, inviting future students to experience a transformative education.
